Tuesday, August 23, 2011

social media: adapt or be left behind

You all know I'm a social media enthusiast. Not only is it my job, but I'm constantly watching my feeds and engaging. I've attended two seminars and one webinar in the last month where a lot was said about the importance of social media shifts in companies. We've discussed how company culture needs to change and the fact that social media isn't simply another campaign but a complete overhaul of how a company should communicate with its audience.

I've been putting a lot of thought into how this applies to personal life. I have many friends who have taken the bull by the horns and are continually active on social media sites, but I still know many who "reject" this obvious culture change.

I am always connected to my social media outlets through my iPhone. That doesn't mean that my full attention is constantly invested in them. I use my accounts for news, both on a personal level and a national/international level. For example, my Twitter feed runs constantly on my phone. Every now and then, I check it out. I know immediately what's going on. During the Indiana State Fair stage collapse and today's east coast earthquakes, I found out in real time from real people what was going on. I didn't have to wait for a reporter to put together a story or newscast and find the right people to interview. I heard it right from eyewitnesses as it was happening. Who would want to miss that?